Homewatch heading south

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Denver-based Homewatch International Corp. has announced plans to expand into the Colorado Springs area.

The home-based franchise specializes in household support including non-medical companion care, as well as pet and household sitting and handyman services.

The company, founded in 1973, has experienced a steady increase in sales revenue, up 25% from 1995. Franchise operations Colorado have nearly doubled in size, in reporting gross revenue totaling more than $500,000.

There are 16 Homewatch franchises operating throughout five states. Homewatch’s expansion will add 53 units to the Colorado Market, including several in the Springs.

The rapid expansion in Colorado Springs will utilize the expertise, management and financial skills of those immersed in the local community, according to Paul Sauer, CEO and director of Homewatch.

Sauer has plans to expand rapidly across the entire country, while retaining his primary motive: to build in-home support services one at a time. The marketing plan developed by Homewatch is designed to accomplish this purpose. Sauer said the plan is the most innovative and extensive one available to any regional developer or franchisee in the country.

To ensure a profitable start-up, the company conducts an in-depth market study of the community in question. The study breaks down the per capita, household, and average income by age group, which saves potential investors both time and money.

New franchisees often key in to particular ZIP code areas in order to concentrate on a particular family level of income, which helps to establish a strong base of repeat customers.

The first Homewatch International Inc. franchise is set to open in Colorado Springs by the end of the year.