Frequent flyers more likely to book online

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Frequent-flyer program members are significantly more likely (72 percent) than non-members (60 percent) or “elite” frequent-flyer memberships (59 percent) to book flights online, according to a recent Colorado Springs Airport marketing study.
Most flyers book their own flights, with only 27 percent saying they use a corporate travel planner.
Business travelers typically book flights with less lead time: only 6 percent say they purchase a plane ticket more than 14 days ahead of flight time; 23 percent say they book less than 14 days ahead. The majority of flyers (55 percent) book flights 21 days or more prior to departure.