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Ad agency offers free advice (access required)

by admin

Published: September 13,2002

Time posted: 1:00 am

Tags: Marketing and Advertising

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When business slows down, shakers and movers go out and rattle the doors, press the flesh and place some ads. Some companies pull back and hope to weather the storm by reducing expenditures, and often the first place to be cut is the advertising budget. That's not a good idea, said Susanne Arens, president and ...





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