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Olympic ad campaign features future Olympians (access required)

by admin

Published: November 22,2002

Time posted: 1:00 am

Tags: Marketing and Advertising, Media, Sports

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In its first major ad campaign since the Salt Lake City Olympic Winter Games, the U. S. Olympic Committee has launched a multi-million dollar advertising blitz featuring present and hopeful Olympians pitching everything from collectible pins to varsity jackets. The campaign launched with full-page advertisements in newspapers, including USA Today. Additionally, one million full-color catalogs will ...





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