Web Marketing Association prepares for award competition

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A staff report

The Web Marketing Association is accepting entries for its 8th annual WebAward Competition (www.webaward.org), the Internet’s premier award competition that judges website development against an ever increasing Internet standard of excellence and against peer sites within an industry. The WebAward Competition recognizes the individual and team achievement of Web professionals who create and maintain outstanding corporate Web sites. The deadline for entry is June 30, 2004.

The 2004 WebAwards are sponsored by Microsoft LiveMeeting, BURST! Media, Burrelle’s/Luce, O’Dwyer’s PR Daily, VentureDirect Worldwide, NewsUSA, Small Army Marketing Services, Perseus Software, Line56 Media and Google.

The 2004 WebAward Competition for Web site development is open to all organizations and individuals involved in the process of developing corporate Web sites worldwide, including interactive agencies, Web site owners and corporate marketing and e-commerce departments. To be eligible for the 2004 WebAward Competition, Web sites must have been or will be in general use for at least part of calendar year 2004.

Web sites will be judged on design, innovation, content, technology, interactivity, navigation and ease of use. Each WebAward entry is judged against other entries in the category and then against an overall standard of excellence. Best of Industry WebAward, a plaque with the image of the winning site embossed, will be given in each of the more than 80 industry categories, including legal, financial services, small business, travel, advertising, transportation, and healthcare. The competition’s highest honor, the 2004 WebAward Best of Show, will be given to the one site that the judges believe represents outstanding achievement in Web development. Last year’s Best of Show winner was Disney Interactive Group for their work on Hot Shot Business (www.disney.go.com/hotshot/), a Web site developed to teach kids Entrepreneurship.

The Web Marketing Association also will recognize the interactive agency winning the most awards in the competition with the Top Interactive Agency WebAward. For the second year in a row, the 2003 Top Agency was Fry Inc. (www.frymulti.com) which took home 17 WebAwards.

“Now more than ever, marketing on the Internet is a competitive environment, and corporate marketing and Internet professionals constantly need to provide senior management with independent feedback as to the quality of their work,” said William Rice, president of the Web Marketing Association. “That is the goal of the WebAward Competition – to provide a forum to recognize the people and organizations responsible for developing some of the most effective websites on the Net today. Winning a WebAward shows the world – and your boss – your commitment to outstanding web development.”

Judging will take place in July and August.

For information, call Rice at(860)558-5423or wrice@webaward.org.