Balloon Classic marks change with new-look logo

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The 2004 Colorado Balloon Classic, which in 2003 dropped the “Springs” from its name to be more inclusive of all state residents, has chosen a startling simple, bold design as the logo for the 28th event in September.

Patsy Buchwald, president of the annual event, said she chose local graphic artist Debbie Tuzel’s design for its elegance. “Debbie’s entry was very different from anything we’d ever had. We had just changed the name from the Colorado Springs Balloon Classic, and it was a more worldly look. Sometimes we choose complicated designs, but I liked the plain lines of hers.”

Tuzel, owner of Art of Design, 3175 Blodgett Drive, bested an undisclosed number of hopefuls in the “call for entries” that was put forth last year by Buchwald in the event’s program. Buchwald did not choose to reveal the number of contestants, because it could be discouraging – if there are too many, talented artists may not try, if there are too few, some might think it’s not worth the time.

Though no money was awarded for winning, Tuzel’s name will be associated with all the products that use the logo. “Entering design contests such as Patsy’s gives me that outside validation that I need, and gives me tremendous exposure,” Tuzel said. Not only that, but “it was a treat, an opportunity to design for the fun of it.”

Tuzel will receive a hot air balloon ride for two in recognition of her work. “That’s why I entered the contest,” she said. “I’ve always wanted a balloon ride.”

Tuzel’s son, Marc, who is 23, will be joining her, because her husband is afraid of heights. “(Marc) does help me out in the business from time to time, so the least I can do is take him with me.”

Buchwald said most of the entries were from folk living along the Front Range, nearly all from Colorado Springs. Each artist submitted three designs and a $25 fee, and all had to be formatted in EPS with spot colors. Tuzel’s design has been copyrighted.