Boswell would like Springs to tout its image

Filed under: One on One |

* Name: Julie Boswell

* Organization: The Greater Colorado Springs Economic Development Corp.

* Position: Vice president development and communications

* Hometown: Cheltenham, England

* How long have you lived in Colorado Springs: 33 years

* Education: Educated in England at Charlton Park Convent School and Christie College (business college).

* A few words about your company: EDC was established in 1971 and, together with our community partners, has assisted in the creation of more than 95,000 jobs. EDC is an agile, entrepreneurial organization. Our investors, volunteers and staff form a dynamic, hard driving team that is very focused on results.

* Recent accomplishments: Raised sufficient funding to sustain a vibrant economic development program. This was done in conjunction with volunteer leadership and an outstanding group of investors. This is an ongoing process but we have to meet an annual goal.

* Biggest career break: Hard to say. The biggest impact on my life and career was moving to the United States. I had been working in London and found Colorado Springs to be a breath of fresh air, literally. I was raised with a great appreciation for the United States and had American friends and relatives when I was growing up so it was an easy transition.

* The toughest part of your job: Fundraising. It’s like the laundry. It’s never done.

* Someone you admire: Both my parents. They were entrepreneurs before the word was commonly used. On a local level, Bill Hybl. He has achieved great professional success but remains a compassionate man. Rocky Scott is an obvious mention. He sticks to his principles.

* About your family: My grandmother was my role model. She was very kind and intelligent but nonjudgmental. My parents started their business when I was 8. I grew up in their office after school. The business environment is second nature to me as a result of that experience.

* Something else you’d like to accomplish: Effect significant improvement in the lives of the elderly. This is a very underserved sector of our community. The approaching demographic shift is something we need to prepare for.

* How your business will change in the next decade: We think more companies will be using site selection consultants. Other cities will be more competitive in marketing their assets. Quality of life will be increasingly important, which is good for Colorado Springs.

* What book are you currently reading? Recently finished “A Lady’s Life in the Rocky Mountains” by Isabella Bird. She was an Englishwoman who explored the Front Range in the 1870s and tells, in a very personal way, of the challenging living conditions of the pioneers.

* What is the one thing you would change about Colorado Springs? We need to be proactive about communicating an image of our community that represents the majority of the population. External groups and the media have been quite aggressive in depicting us as they see us.