News First 5/30 presents marketing expert

Filed under: News |

Jim Doyle is a 27-year veteran of the advertising and broadcasting business and a nationally acclaimed speaker. He owned an advertising agency and was part owner of a radio station.

In 1994, at the invitation of the U.S. government, Doyle consulted for a new radio and TV station in Lithuania. He has produced several audio and video presentations, and currently publishes a monthly newsletter about automobile-advertising strategies.

Doyle will be speaking at an Aug. 19 luncheon seminar, sponsored by News First 5/30, and, according to a station news release, it took KOAA General Manager David Whitaker a year to book Doyle. “The future is challenging,” Whitaker said. “News First 5/30 is offering local businesses a tool to help face these challenges. Doyle has an international reputation as a speaker and seminar leader. Besides sharing theories, he helps business owners understand how they work in the real world.”

The luncheon seminar, “Prospering in Mega Competitive Times; How to Use Advertising to Effectively Grow Sales,” which is open to the public at no cost, is a first-time event for KOAA-TV News First.

Tom Wright is the general sales manager for KOAA-TV, and he said the news station has sponsored seminars for its clients but it has never brought in an outside media consultant and opened a seminar to the public. Trevin-Bensko Weeks, a local sales manager for KOAA-TV, said Colorado Springs is in need of more educational opportunities for business owners. News 5/30 is filling that gap through this seminar and another planned for 2005.

Wright said August seminar attendees will gain plenty from Doyle’s advertising expertise. “Doyle has said that companies need to be one of the top-three businesses that are stored in people’s brains,” Wright said. “The key to success in advertising is brand awareness and concentrating on what is going to work for those advertising dollars. Jim Doyle will talk to the businesses about how to get a grasp on media choices.”

Doyle, a member of the National Speakers Association, lives in Sarasota, Fla.

The seminar will take place from 11:30 a.m. to 1:30 p.m., at the Colorado Springs Fine Arts Center Theater, 30 West Dale St. Lunch will be served at 11:30 a.m., and, although the luncheon seminar is free, guests must present a ticket. Call News First 5/30 at 228-6284 or e-mail at trevin@koaa.com to reserve a seat.

- Marylou.Doehrman@csbj.com