Public relations specialist focuses on results (7858)

Filed under: One on One |

* Name: Rosanne Gain

* Organization: Rosanne Gain Public Relations

* Position: Owner

* Hometown: I was born in Montreal, Que., Canada

* How long have you lived in Colorado Springs: Moved here seven years ago from Santa Fe, N.M,

Education: Bachelor’s degree in fashion merchandising – minors in advertising and art history from Florida State University.

* A few words about your company: I help businesses and organizations establish and maintain a favorable image through positive media coverage in the form of print articles and broadcast interviews. I work directly with small and medium sized businesses and partner or sub contract with ad agencies on larger projects.

* Recent accomplishments: Whenever I help a client achieve their communication and visibility goals, I feel a genuine sense of accomplishment.

* Biggest career break: I started my retail career in the early 1970s in New York City, figuring if I could “make it there, I could make it anywhere.” Within two years, I became the youngest home furnishings buyer at any store in the metropolitan area. * The toughest part of your job: The practice of public relations is an inexact science that requires an ongoing, consistent commitment to yield results. I guess the most challenging part of my job is helping the client set realistic expectations of media coverage.

* Someone you admire: I especially admire my parents. My siblings and I learned about honesty and integrity from them. They “walked the walk” in everything they said and did. We were also a family of storytellers, and laughter was commonplace in our home.

* About your family: I’m married to Bob Stovall, and have three great stepdaughters and five wonderful grandchildren. My parents are gone, but I have a brother and sister with whom I keep in close touch.

* Something else you’d like to accomplish: I love everything I do in my business, but would like to do more article writing for publications. Each time I tackle a writing project, I learn something new. I especially like talking to someone about their passions in life and helping to tell their story. Perhaps I will yet write the great American novel.

* How your business will change in the next decade: Technology will continue to drive the evolution of business, including the practice of public relations. Ongoing innovation in this area will make it easier to work with clients around the world. It also helps to reach every type of media with a client’s message. It’s an exciting time to be in the communication business.

* What book are you currently reading? I just finished re-reading “A Confederacy of Dunces” by William Kennedy Toole and I’m in the middle of “One Hundred Years of Solitude” by Gabriel Garc