Wilburn focuses on the battle of the bulge

Filed under: One on One |

* Name: Derrick Wilburn

* Organization: Wholly Fit, Personal & Corporate Fitness Services

* Position: President

* Hometown: Chicago, Ill.

* How long have you lived in Colorado Springs: Three years

* Education: B.S. in economics; B.S. in marketing; MBA in marketing

* A few words about your company: We are a full service provider of fitness services, including private, one-on-one personal coaching, small group classes, classes for home-schooled children, with a complete line of fitness accessory products, lecture, instruction and fitness-oriented team building exercises. About 60 percent of our private sessions are done in the client’s home.

* Recent accomplishments: My biggest (professional) accomplishment is the founding of Wholly Fit. Having come from a corporate background, I was in the comfort zone that comes from knowing there will be a paycheck. While this endeavor has been exciting, stimulating and a lot of fun, it hasn’t been without its anxious moments.

* Biggest career break: In 1998, I was recruited away from the wireless data-communication industry into the Internet/dot.com start-up world. It turned out to be a huge break. We all had to learn how to build a business in a very dynamic environment with a technology that changed as quickly as it was developed.

* The toughest part of your job: Convincing people to act upon what they already know. Everyone knows that consuming junk food is detrimental to health. Yet they do it anyway. Most people will wait until they are told by a doctor that they are going to die before making any meaningful changes in their diet and exercise habits.

* Someone you admire: Colin Powell. Living proof that, though barriers do exist in this nation, with intelligence, a solid work ethic, and a focused desire, this is still the land of opportunity and glass ceilings are made to be broken.

* About your family: Wife of 10 ½ years, Renee; son: Conner, 8; daughter: Cayla, 4; son: Chandler, 3 months.

* Something else you’d like to accomplish: Expand Wholly Fit to (no fewer than) 10 western states in the next 10 years.

* How your business will change in the next decade: Unprecedented growth. As the baby-boom generation continues its march toward retirement, it is also moving into peak earning years and the empty-nest syndrome. These boomers (and all Americans) are getting fatter, and rates of disease, such as diabetes and cancer, continue to climb.

n What book are you currently reading? “Think and Grow Rich” by Napoleon Hill,

“Body by God” by Ben Lerner and 1Corinthians by the Apostle Paul

* What is the one thing you would change about Colorado Springs? Desegregate Sundays. Unfortunately, with a few noteworthy exceptions, in Colorado Springs and in the U.S., Sunday is the most segregated day of the week. Monday through Saturday, we work with, go to lunch with, go to the market with, etc. people of all different races, creeds and nationalities. But at 10 on Sunday morning, we run to our own ethnic safe-havens and worship. This should not be.