Gilson sees role of BBB expanding

Filed under: One on One |

When individuals or businesses are looking for a Grade A company, they look to the BBB stamp of approval.

Mary Jane Gilson, the Better Business Bureau of Southern Colorado’s director of membership development, helps businesses understand just how important that stamp is.

She not only works to retain members but also envisions a day when the BBB will play a larger role in facilitating better business practices.

She took time recently to tell CSBJ more about herself and her business.

Hometown: Northport, N.Y.

How long have you lived in Colorado Springs: Eight years

Education: Stonybrook University

A few words about your company: We help people spend their money wisely and help companies grow and get connected to consumers who are looking to spend money with a good company.

Recent accomplishments: Since the merger of the Better Business Bureau Pikes Peak Region and the Southern Colorado Better Business Bureau, I have been proud to put together an organization of high caliber individuals in Southern Colorado to bring the BBB and its services to key areas. Good organizations are made up of exceptional teams of talented people with vision who create goals, which enable them to carry out that which has never been achieved successfully before. Here at the Better Business Bureau we are fortunate enough to be in the middle of just such an occurrence now. I recognize and appreciate my part in it.

Biggest career break: To set up a new infants and children’s division for Gund Inc. That led me to develop skills in a broad area and to add millions of dollars in growth to the company.

The toughest part of your job: Continually coming up with new ways to help companies grow and experience benefits from their association with the BBB.

Someone you admire: I admire Robin Woods. She grew up in Colorado Springs and went on to be a famous doll designer. She has always created jobs and set new standards for excellence in her industry.

About your family: I am married, have three children and a dog named Aya. My children live in New York, Virginia and California.

Something else you’d like to accomplish: My vision is to be part of a dynamic learning organization. To see what has been thought to be impossible and to work at manifesting it come true.

How your business will change in the next decade: I see the BBB functioning more like an incubator for small business than it does now. It will enable businesses to stay in business that would not have been able to.

What book are you currently reading: "Emotional Branding," by Marc Gobe and "The 22 Immutable Laws of Branding," by Laura Ries

What is the one thing you would change about Colorado Springs: I’d introduce Broadway West; present the western answer to New York City. This would allow us to enjoy great theater and add a layer of sophistication to our city, which would bring theater lovers from all over the world, and bring us into a league with London, New York City, and Chicago.