Technology that allows folks to watch television on a mobile device is generating millions of dollars in revenue, according to Frost and Sullivan research.
The market revenues for digital video broadcasting-handheld (DVD-H) technology totaled $60 million in 2006 and could reach $2.04 billion by 2010.
The technology has received overwhelming support from the wireless industry, as well as growing demand for television content “on the move,” said research analyst Nagarajan Sampathkumar.
“Many participants in the wireless industry support the DVB-H technology as it is an open industry standard, and this non-proprietary feature of the standards is likely to vastly assist its growth in the wireless market,” he said. “Furthermore, DVB-H delivers an improved end-user experience over current video streaming services that utilize cellular networks, while also providing, broadcasters, cellular operators, handset manufacturers and silicon providers with tremendous growth opportunities.”
Quality of service is likely to improve with use of a dedicated broadcast network and increase speeds of 25 frames per second.
Despite the market’s promise, the growing challenge to adopt mobile television is the issue of business and revenue models. With DVB-H, mobile operators are likely to prefer to continue operating in their area of domain expertise service provisioning, billing and customer care, and therefore broadcasters would have ownership of the content and the overall visual experience.
“Hence, mobile operators would need to differentiate their offerings and provide value to ensure customer loyalty and remain profitable,” Sampathkumar said. “This also means that mobile operators are likely to serve only as a link to customers and would not be in a position to negotiate for better revenue splits with others in the value chain.”
Service providers would work closely with content creators, aggregators and broadcasters to ensure secure content and support digital rights management in an effort to protect copyrighted content.
While revenue issues could be addressed through subscription models, event-based, pay per view and even interactive services, the most important challenge is likely to be the optimizing of battery life of the handsets.
Information security is increasingly recognized as a driver of business improvement, according to Ernst & Young’s Ninth Annual Global Information Security Survey, but companies still need to do more to improve their information security in a global business environment.
Among the five priorities identified by the report as being most critical to future success, the one that concerned most executives is privacy and personal data protection — the most consumer-driven of the issues.
“Achieving Success in a Globalized World — Is Your Way Secure?” sought the views of nearly 1,200 senior information security professionals in 48 countries, as well as showing the current information security practices of more than 350 organizations in 38 countries.
“We have identified five major information security priorities in which companies are showing significant progress, but also where continuous improvements are necessary to keep pace with the growing requirements of effective risk management,” said Paul van Kessel, global leader of technology and security risk services. “Among the most notable priorities is privacy and personal data protection, which is the one information security issue most-consumer driven. It has become a high-stakes business issue, catapulted up the board agenda by consumer concerns caused by well-publicized lapses of security and the growing response of government and legislative activism. Understandably it is the area where companies are being most active, with privacy and data protection practices becoming increasingly more formalized.”
Driving the surge in awareness of privacy issues is the notoriety corporations and government agencies have received from lapses in consumer data security, combined with a significant increase in the collection and sharing of information
The 2006 Global Information Security Survey also examined the challenges in security issues that companies will face this year:
In order to protect students aboard school buses, Sprint has created iX-3, the next-generation of GPS-based school bus tracking technology.
The system is designed by Everyday Wireless, a Sprint partner and is certified to operate on the Nextel National Network. The technology allows the system to deliver packet data and walkie-talkie service.
The iX-3 system also features optional rider attendance and voice technology. These features help school authorities to know exactly when and where the students get on and off the bus, and also have the ability to respond to a parent’s call with accurate, timely information.
Amy Gillentine covers technology for the Colorado Springs Business Journal.