Tayco Screen Printing & Embroidery has been around for almost 29 years. About a year ago, Vice President Maureen Christopher came up with a new idea to market her store — a downtown sport and T-shirt shop at 19 N. Tejon St.
Christopher’s shop will sell brand-name apparel, like Nike, Adidas, Tommy Hilfiger and Champion. But she’ll also stock her own Colorado memorabilia clothing line, called “ColoRox — apparel that Rox the Rockies!”
The designs will be one-of-a-kind, created by Christopher and others at Tayco. She said they will have a rock n’ roll line called Rocket Nation, a baby line called BinkyWear and a humor line called ChalkBoard Tees.
The shop will cater to businessmen and businesswomen by offering upscale golf and button-down shirts. For the outdoor types, there’ll be different types of dri-wicking running and golf shirts, vest and jackets.
Remodeling efforts have put the shop’s opening date in limbo. In the meantime, Christopher has decided to lease an outdoor kiosk at The Promenade Shops at Briargate, where she’ll introduce the ColoRox line.
The kiosks are new this year at the Promenade Shops. There will the three in all, and they’re expected to open around June 1 in front of Ted’s Montana Grill.
They’ll stay open until at least October, depending on the weather.
Rising gas prices are causing concern for retailers and consumers.
The National Retail Federation’s 2007 Gas Prices Consumer Intentions and Actions Survey, conducted by BIGresearch, found that 74.2 percent of consumers believe fluctuating gas prices have affected their spending habits, compared to 76.3 percent during 2006.
According to the survey, the average consumer believes that the price of gas will reach $3.32 per gallon by Father’s Day.
As a result, consumers say they are finding a variety of ways to offset the financial impact. Many say they are taking fewer shopping trips (40.2 percent) and shopping closer to home (37.9 percent), while one in three consumers (30.7 percent) are shopping for sales more often and one in five (23.5 percent) are using more coupons.
Many consumers (40 percent) are choosing to drive less, in an effort to lighten the impact of higher prices at the pumps. The survey found that 32.6 percent have decreased their vacation/travel and 31.1 percent are dining out less often. Nearly a quarter of consumers (24.1 percent) are spending less on clothing and only one in five (20.1 percent) have delayed major purchases, such as a car, television or furniture.
However, gas prices are not affecting everyone. More than a quarter of consumers (25.8 percent) say they feel no major impact. And while 25- to 34-year-olds are feeling the impact the most (78.9 percent), the 65-plus demographic claims to be impacted the least (65.7 percent).
Wendy’s International Inc. took the top spot for customer satisfaction in the “limited service restaurants” category in this year’s American Customer Satisfaction Index survey.
The ACSI survey, which is produced by the University of Michigan’s Stephen M. Ross Business School, measures customer attitudes about the quality of products and services available across the country.
Wendy’s scored 78, up 2.6 percent from the previous year, while Burger King and McDonald’s scored 69 and 64, respectively.
Crocs Inc. has introduced a shoe designed for workers in the restaurant and food service industry.
The three new shoe models are Specialist, Specialist Vent and Bistro. The latter has been endorsed by chef and author Mario Batali, who is probably best known for his role on Food Network’s Iron Chef America.
The shoes will be available to retailers by late summer in women’s sizes 6-12 and men’s sizes 4-13.
Joan Johnson covers retail for the Colorado Springs Business Journal.