It appears that Nickelodeon wants to have its junk food and eat it too.
The children’s cable TV entertainment empire announced this week that it will not allow its characters like Jimmy Neutron, SpongeBob SquarePants and the Rugrats to appear on junk food wrappers and packaging, except for on special occasions – like Halloween.
A New York Times story gives details about the network’s dietary decision.
Obviously, pressure from the general public to slim down the nation’s child obesity rates forced Nickelodeon to break with the junk food marketing despite the likely ill-effect to their bottom line.
But, skip out on marketing partnerships for some of the biggest junk food holidays in the nation? Not a chance.