The Gazette will launch a free, four-day-a-week newspaper on May 6 that will cover downtown Colorado Springs, Old Colorado City and Manitou Springs.
The newspaper, called Ink, will publish Wednesday through Saturday and 10,000 copies will be distributed each day to newspaper racks and stores in the three areas, said Gazette Vice President of Marketing Liz Cobb.
While the paper will consist mostly of news from the three areas, it also will include some regional daily news as well.
“It’s not an alternative paper,” Cobb said. “You can get sports and weather there also. We think this will serve the community well.”
Each edition will be 20 pages.
“Mixing targeted free publications with paid daily products certainly isn’t new, but it’s had mixed results,” said Rick Edmonds, media business analyst for the Poynter Institute. “Some have been able to remain sustainable and make money, but others have failed miserably.”
Edmonds cited the Rocky Mountain News’ creation of YourHub, a community/citizen journalism newspaper and Web site franchise, as an example of a failing free daily model.
But, YourHub sites and papers are still in operation in seven states. The Gazette operates a YourHub Web site and publishes zoned YourHub sections in its daily paper.
Prior to YourHub, The Gazette operated a string of zoned, weekly, community newspapers called The Slice.
“The idea that newspapers have to be paid for to prove their worth has gone away,” Edmonds said. “Most free daily components are doing well these days.”