In a recent article titled, “All that glitters isn’t green Marketers becoming savvy at promoting sustainable sheen,” I was asked to comment on how companies are, or are not, perceived as “green” and what impact it might have on their brand. While it was certainly not intentional, my quote in response to that question appeared to disparaged a very well respected Colorado company—Waste Management. My intent was to point out that a Company that deals with environmentally sensitive issues such as waste management may find it challenging to position themselves as “green.” To change the perception of what they do and how they do it. However, when I read that article it came across that I was condemning them for simply not having a “green” initiative at all or platform to stand on—and that could not be further from the truth. Waste Management has been an exemplary steward of the environment and puts a tremendous amount of time and resources towards programs such as environmental protection, groundwater protection, environmental engineering and recycling. The Company has received numerous awards across several states for their focus on such issues as renewable energy, climate and wildlife habitats.

My apologies to Waste Management and their dedicated employees for any “misperceptions” my comments may have created. Please know that I appreciate all that you do as good partners for our environment and our communities. For more information Waste Management’s sustainability efforts, please visit: http://www.thinkgreen.com.