• Advertisers shift focus away from 18-34 demographic (access required)

    by John Hazlehurst

    Published: May 8,2009

    Time posted: 7:46 am

    Tags: 55-plus demographic, Advertising, marketing, Pew survey

    American businesses have seldom created products for or aimed advertising at the 55-plus demographic. Preferring to concentrate upon the next generation of consumers, the 18-34 age cohort has been the primary target of advertisers for decades, or at least since Pepsi-Cola's discovery of "The Pepsi Generation." The theory was - and is - a simple one: Young ...





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