There’s a green light at the end of the recession tunnel – at least if you happen to be involved with a business that caters to diehard weekend warriors in search of greens.
Golf Datatech LLC says that 63 percent of serious golfers who read weekly golf publications plan to spend as much or more on golf equipment during 2009 as they did last year.
And those rabid lions of the links also aren’t skimping on reading material.
The 2009 Weekly Golf Publication Study found that 60 percent of respondents consider weekly golf publications an important part of keeping up with the game.
And what are they looking for? Equipment reviews, PGA Tour results and golf course articles.
Curious about what the “serious” golfer looks like? Well, here’s Datatech’s description of the folks who were surveyed:
Mean age: 49
Plays more than 60 rounds of golf annually
Mean household income: $110,000
Spent nearly $900 during the past year on golf equipment.
If the economy ever improves, I guess I have something to look forward to.
While were on the topic of golf (yes, there is a pattern forming – please don’t adjust your paper), The George B. Lee Golf Foundation has awarded $2,500 renewable scholarships to Josh Troyer of Colorado Springs and Drew Gagliardi of Trinidad to attend the PGA Golf Management program at the University of Colorado at Colorado Springs.
The foundation’s sole focus is to provide financial assistance to Colorado students to attend an accredited PGA Golf Management program.
GFOC’s primary fundraising event is the Pikes Peak Hickory Classic, which is scheduled for Aug. 1 on the East Course at The Broadmoor. Golfers are provided with authentic 1920s-era clubs, low compression “mesh” balls made from original molds of the early 1900s and caddies.
For more information about the foundation or the Hickory Classic, call George B. Lee at 661-8926 or e-mail firstname.lastname@example.org.
Women and golf day
Wrapping up our golf trifecta this week, the Colorado Section PGA and Green Valley Ranch Golf Club in Denver are hosting the seventh annual Women & Golf Day on May 28, in conjunction with the Colorado Women’s Open.
The event, which is targeted to both long-time players and beginners, features instruction from PGA professionals and access to the latest golf equipment and accessories.
The morning session is from 8 a.m. to 11:45 p.m. Afternoon registration will begin at 11 a.m. and conclude at 3:15 p.m.
The cost is $25.
For more information, or to register, call (303) 681-0742 or visit www.coloradopga.com.
And just so you don’t think that I’ve forgotten about sharing helpful tips to ease the pain of the recession, here’s a bit of advice for keeping your Web site on top of Google search results during renovations.
Scott Wilson, a search engine optimization expert and CEO of www.RankHigher.ca, says you should use a 301 redirect (which instantly transports visitors and Google trust from the old URL to the new one) to avoid 404 errors and eliminate the threat of punting away years of hard-earned Web site trust from Google.
Here’s how to do both:
Build your list of most popular pages. In order to identify all the pages on your Web site (in addition to your homepage) that get the most Internet traffic, monitor the site for a month with a free analytics program.
Where are the links? It is extremely important to find out what other Web sites have links pointing to your Web pages. These links are a big contributor to your Web site’s rankings. Add the Web pages that have inbound links to your list.
Now that you have a list of important Web pages, you need to ensure your old URLs on the list redirects to the new URL.
“It’s important to make sure all of the steps are followed in order to keep the trust of your customers and Google,” Wilson said. “Writing 301 redirects can be difficult for the average business owners, but can easily be taken care of by an SEO expert.”
Translation: Don’t try this at home – it makes sense to hire a professional to do it right.
Mike Boyd is editor of the Colorado Springs Business Journal. He can be reached at Mike.Boyd@csbj.com or 329-5206.