Comcast offering TV face time to nonprofits

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Susan Saksa, (left) executive director for Leadership Pikes Peak, was one of the nonproflit executives to be interviewd for Comcast Newsmakers, a free, cable-televised series highlighting the city's nonprofit organizations.

Susan Saksa, (left) executive director for Leadership Pikes Peak, was one of the nonprofit executives to be interviewd by journalist Beverly Weaver for Comcast Newsmakers, a free, cable-televised series highlighting the city's nonprofit organizations. Photo courtesy of Comcast.

Times have been tough for nonprofits.

Even during a thriving economy, they don’t always have the resources to pay for advertising, but Comcast cable company is giving them a free marketing opportunity.

The company is offering nonprofits and elected officials a chance to get the word out about what they’re doing via a five-minute interview segment, called Comcast Newsmakers.

Each month, 10 people are interviewed in one day by veteran broadcast journalist Beverly Weaver in a studio at 213 N. Union Blvd.

The segments are aired on CNN Headline News at 55 minutes past the hour about 35 times during the following month.

After that, the interviews can be viewed through Comcast’s Video on Demand for another month. Interviewees can also use the clips on Web sites and for promotional purposes.

“We’ve been doing this for five years in Denver and realized there was a place for it in Colorado Springs and the Southern Colorado market,” said Dave Sered, director of government and external affairs for Comcast Southern Colorado.

Comcast Newsmakers does not feature for-profit organizations, religious nonprofits or people running for elected offices, nor does it allow negative commentary.

“Nonprofits just love this,” Sered said. “It’s a soft interview, and they can get out their message.”
Comcast officials say they hope later this year to launch a Web site for the Newsmakers videos.

Interviewees are selected on a first-come, first-served basis. To apply, contact Sered at 442-4723 or david_sered@cable.comcast.com.

2 Responses to Comcast offering TV face time to nonprofits

  1. What an AWESOME idea! It’s like the good old days when regular broadcast tv used to have a public affairs dept that actually aired stories that informed the public of what was going on in their community beyond “if it bleeds it leads”. In my market most “public affairs” are thinly-veiled paid for programming that the non profit has to beg a third party (or have an account executive that has the freedom to make it happpen) to pay for the air time. Good for comcoast and great for Colorado Springs and it’s communty non profits! Kudos!

    V
    June 2, 2009 at 7:10 am

  2. Beverly Weaver does a wonderful job on comcast denver. I enjoy the local resources that she addresses. It is nice to obtain accurate impartial information in our communtiy. Kudos

    JJ
    December 31, 2009 at 8:53 am