Gazette joins Yahoo Newspaper Consortium

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Crain’s BtoB magazine is reporting that The Gazette and its parent company’s flagship newspaper, the Orange County Register have joined the Yahoo Newspaper Consortium advertising network.

Also joining the consortium were North Jersey Media Group’s The Record and Herald News and The San Diego Union-Tribune.

Since its debut in 2006 with 176 newspapers, the consortium has more than quadrupled in size to 814 newspapers. The partnership with Yahoo enables participating newspapers’ sales forces to sell Yahoo targeted ads to their local clients.