During her 20-year hospitality career, Sharon Siedler-Keathley has marketed some of the area’s finest hotels and resorts.
Her background includes work for The Broadmoor Hotel, Marriott and Cheyenne Mountain Conference Resort. As interim general manager for the Renaissance Hotel, she’s hard at work promoting group and leisure business.
Siedler-Keathley is already booking room nights and events for the hotel. So far she’s been able to penetrate the Denver market, attract advance bookings for next year’s Air Force Academy graduation and has fielded early meeting planner inquiries for groups ranging in size from 10 to 3,000.
She recently took time to tell CSBJ about herself and her company:
Name: Sharon Siedler-Keathley
Organization: John Q. Hammons Hotel Management LLC – Renaissance Hotel, Spa and Conference Center
Position: Interim general manager and director of sales and marketing
Hometown: My father was a pilot, so we moved a lot when I was younger. I consider Colorado Springs home.
How long have you lived in Colorado Springs: 25 Years
Education: The University of Colorado at Colorado Springs and Hotel Management School.
A few words about your company/organization: John Q. Hammons has more than 80 hotels in its portfolio. The company maintains a unique culture that fosters a high level of quality and service.
All employees feel a profound pride in their hotels. The Colorado Springs Renaissance Hotel, Spa and Conference Center will offer 300 exquisitely decorated guest rooms appointed with all luxury conveniences and amenities, 50,000 square feet of flexible meeting space, a full-service spa, signature restaurant and atrium lounge. As a result, many more opportunities will be coming to Colorado Springs.
Recent accomplishments: Hiring the “best of the best” in Colorado Springs. Opening a brand new hotel is an amazing undertaking. I have been the only person on staff since October 2008. I recently hired two hospitality executives, Suzanne Gerdes and Renata Tylka. They both bring remarkable talent to the hotel and have a great passion for the hospitality industry.
Biggest career break/accomplishment: Working and being associated with such a great company like John Q. Hammons and seeing this first-class hotel evolve and add so much to our beautiful city and local economy.
The toughest part of your job: Based on the current economy, there are so many talented professionals seeking employment right now. I wish I could help them all.
Someone you admire: There are many different people with different qualities. Each and every one of them has gained my admiration for the way they use their talents and abilities to make the world a better place in which to live.
If I had to pick one person, I would say I admire Queen Noor of Jordan for breaking down barriers for women in the Middle East and for her commitment to educating the West and Middle Eastern culture. My children are one-half Lebanese.
About your family: I have two beautiful children, Mathew and Madison, and am fortunate to have my wonderful mother and father in living Colorado Springs also.
Something else you’d like to accomplish: While traveling lately, I have been flying in private planes and am taking flying lessons. I would eventually like to get my pilot’s license.
How your business will change during the next decade: I think there are a variety of challenges and opportunities that the hospitality industry will face. I believe we really need to get back to the basics when it comes to selling, customer service and relationship-building.
What book are you currently reading? “Always Looking Up: The Adventures of an Incurable Optimist” by Michael J. Fox.
What is the one thing you would change about Colorado Springs? We live in an absolutely beautiful city. If I could change one thing, it would be to have more airline carriers offering direct flights into Colorado Springs.