Software allows Realtors to reach home buyers via iPhone

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A Boulder-based startup company, iRealty Inc., has launched a subscription-based service that allows home buyers to access a real-time, Multiple Listing Service-based search through an iPhone application.

iRealty Inc. was co-founded by Jay Hebb, vice president of Walnut Realty in Boulder, and Ted Guggenheim, chief executive of Boulder-based Rage Digital Inc., a business-to-consumer technology company that designs and develops iPhone apps.

Cost for the service is $59 per month, and Guggenheim is offering a charter-member rate of $39 per month good through Dec. 31.

Hebb said the service helps Realtors maintain closer contact with clients. “Through the iRealty App and Web site I can keep my contact information and brand in my clients hands instead of having them drift off to Zillow, a listing agent or a competitor’s Web site,” Hebb said in a press release.

The iRealty Colorado iPhone App incorporates complete MLS data with GPS-based property searches; interactive mapping to view properties for sale in surrounding neighborhoods; immediate sold/comp information and home value estimates.

It also allows buyers to search for homes, save them in their Favorites file in either iPhone or through the agent’s iRealty Web site and e-mail them to their agent, friends and family. There is also a mortgage calculator next to each home being viewed. All the information is available in “real time” so agents and clients can find homes just moments after they are listed in the MLS, even while out looking at homes.

For more information call Guggenheim at 303-442-3223.