7-Eleven to sell its own chardonnay, cabernet

Filed under: Daily News | Tags:,

7-Eleven is a regular – even daily – destination for many Americans who need bread, milk, gasoline or even lottery tickets.

But, now shoppers can add wine to their list, too. 

7-Eleven has created its own line of wines called Yosemite Road wine. The bottles of chardonnay or cabernet sauvignon are expected to cost less than $5. 

The company plans to distribute its private label stock in some states as early this month.

Marketing researchers believe Americans, along with Japanese consumers, will jump at the convenience and price.

Available for the first time this month in a few of its 15,000 North American convenience, department and grocery stores, a broader distribution is slated to begin in seven states as early as January, said corporate spokeswoman Margaret Chabris.

With 34,800 licensed and affiliated stores worldwide, the company will kick-off its new product distribution now to a take advantage of positive global trade conditions and to create an attractive opportunity for cash-strapped consumers, Chabris said.

Colorado’s 230 stores won’t see Yosemite Road on the shelves for at least six months and probably longer.
“We’re kicking off in seven states beginning in January – and so far I don’t see Colorado on that list. In some states there are other issues such as distribution to address,” she said.

The suggested retail price for a standard 750 milliliter bottle is $3.99 in the United States and $4.99 in Florida due to state taxes.