Balloon classic needs a logo

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The largest air show in the state, the Colorado Balloon Classic, is seeking an artist to create a new logo for the organization.

The logo contest is open to individual artists and designers not represented by a marketing company.

The contest is free, and the submission deadline is 5 p.m. Nov. 30.

For contest rules, visit Colorado Balloon Classic’s Web site.

7 Responses to Balloon classic needs a logo

  1. Heavens forbid if they actually wanted to pay a Professional for a design. As a small agency owner I think this stinks! The Classic is also a City Sponsored event … HOW CHEAP CAN YOU GET!

    November 17, 2009 at 1:14 pm

  2. “The winning entry will be registered by COLORADO BALLOON CLASSIC as a Trade Mark and the Entrant agrees to transfer all rights and title to the Entry to COLORADO BALLOON CLASSIC in accordance with the Official Rules of this Contest.”

    I wonder if they’ll hold a Contest to select a Trade Mark Attorney?

    November 17, 2009 at 1:58 pm

  3. Dear Colorado Balloon Classic & CSBJ,
    I just read the above information regarding your organization’s logo design competition and frankly, I’m quite disappointed. This type of competition (and its structure) is unethical and ultimately unfair to the graphic design community.

    The competition expects designers to invest time and resources purely on speculation. Designing on spec is not the norm, nor is it an accepted practice in the graphic design industry.

    Graphic Designers & Agencies are a valuable part of the communications, branding and marketing mix, trained in solving business communication problems. Your organization’s logo is its face before the public, the visual expression of its culture, mission and scope. Taking away the interaction between Client and Designer by creating a logo competition significantly reduces your chances of finding a suitable mark. It may be “pretty,” but without the research behind it, it’s bound to be off the target. So, in this highly competitive market, why would organizations such as yours feel justified in minimizing the designer’s contribution?

    Creative competitions sidestep the importance of the client/designer relationship. Competitions and speculative projects are about winning the work. The collaboration within the client/designer relationship is about truly understanding the problem at hand and helping the client reach their goals.

    Beyond this, it may have serious legal consequences if the design or a similar design is already in use by another group. Again, without the background homework researched by a trained designer, you can’t be sure. Is your organization really prepared to take these risks when lawsuits are piling up faster than the national debt?

    Now lets turn around and look at it from a different angle, would your organization request the same of other professional service providers? Would it make sense to ask a group of attorneys to create your legal documents on speculation? Would you think to ask accountants to do your tax returns by the same method? A plumber? I seriously doubt it.

    The Graphic Artist Guild has set out professional guidelines for art competitions. Please take the time to read the information found by following the link below. Hopefully, it will shed some light on what your organization is asking of the design community.

    Guildelines for Art Competitions

    At the end of the day, choosing a designer or firm is about getting the right professional for the project. Requests for speculative work erode the relationship and ultimately are a substitute for a client doing their homework.


    November 17, 2009 at 2:00 pm

  4. It’s time to place some value on the service(s) that designers and agencies provide.
    Please consider compensating fairly for the value of the work that is created.
    In no other industry do we ask for speculative work in the way of ‘free’ contests and then disregard the talent, time & effort used in developing it. Think about it in terms of another line of work. Would you ask a group of architects to design plans for a home contest, only to choose one design and then not pay fairly for it?

    From the American Institute of Graphic Arts position on spec work:
    “Requesting work for free demonstrates a lack of respect for the
    designer and the design process. Requesting work for free reflects a lack
    of understanding and respect for the value of effective design as well as the
    time of the professionals who are asked to provide it. This approach,
    therefore, reflects on your personal practices and standards and may be
    harmful to your professional reputation.”

    November 17, 2009 at 2:40 pm

  5. We encourage the Balloon Classic to pay for the work from one person—not engaging dozens of hopeful people working on a chance to win $200…

    Bernard Sandoval
    November 17, 2009 at 4:44 pm

  6. ……… how ’bout using that big ‘O’ w/the stripes curving thru it that that guy used last year. It worked then at sellin’ hope so it’d prob’ly work for the classic too since we all HOPE the balloons go up & come back down safely so there’d be some tie in w/the event too & i ‘magine that guy who used it before doesn’t need it anymore since he’s already sold us all the hopeychange we can stand so he’d prob’ly letcha use it fer free, don’tcha think ?

    Like it'll matter .....
    November 17, 2009 at 6:38 pm

  7. Oh boy Oh boy Oh boy!!! A logo contest? You mean to tell me I can compete with self-taught designer-artists wannabes in hopes of gaining a shred of local recognition! Sign me up! Oh I can’t contain my excitement – I just need to share my logo with the world now!

    Check it out! Think I’ll win?!?…

    Best logo ever...
    November 18, 2009 at 10:13 am