Local advertising and marketing agency, Vladimir Jones, received a $5 million contract from the Governor’s Energy Office, to help Colorado residents learn to save energy.
The contract, which is funded with American Reinvestment and Recovery Act money, is really aimed at “changing behavior,” said Vladimir Jones CEO Meredith Vaughn.
“We will be creating an awareness campaign, a call center for consumers to find out about energy and renewables rebates and a Web site,” she said. “People will be able to easily access information they need to save energy and change their behavior.”
The program is the first of its kind in the nation, and comes from a portion of stimulus money set aside for public involvement, marketing and public awareness, she said.
While still in the planning stages, the project will launch in the spring of 2010. About 11 jobs will be directly created and retained by the contract.
The Governor’s Energy Office received nearly $50 million from the stimulus program to spend on projects.