Interested in equality? Buy from General Mills instead of Kellog’s, Visa instead of Discover, Orbitz instead of Expedia.
And if you just aren’t sure whose employment policies support lesbian, gay, bisexual and transgender civil rights – well, now there’s an app for that.
The Human Rights Campaign released the first-ever “Buying for Equality” iPhone application. This guide will allow shoppers to access its guide for equality as they are shopping to see how hundreds of popular American brands are rated based on the businesses’ treatment of their LGBT employees.
The application is available at www.hrc.org/iPhone. Both Apple and the iPhone’s exclusive service provider, AT&T, score 100 percent on the 2010 corporate equality index.
“As pro-equality consumers enter the stores in 2010, the new Buying for Equality iPhone application is a revolutionary tool that will help inform purchases and support those businesses who believe in our equality,” said Joe Solmonese, president of the nonprofit. “With this application, critical information about workplace equality is now at the fingertips of thousands of LBGT and allied supporters who have hundreds of billions of dollars in buying power.”
The buying for equality guide is also available on any mobile device via text messaging. Text “shop” and a business or brand name to 30644 and receive the company’s rating immediately.
The LGBT community is estimated to have $712 billion in buying power this year, according to research by Witeck-Combs Communications and Marketresearch.com.
Companies in the guide are judged by their employment policies and efforts to support equality in the workplace for lesbian, bisexual, gay and transgender people.