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    Effective lead generation key to revenue growth  (access required)

    by Ann Snortland

    Published: February 12,2010

    Time posted: 10:19 am

    Tags: Growth, lead generation, Revenue

    Cost cutting was the theme of 2009. For 2010, there has been a shift to top-line revenue growth which is vital to sustained long-term success for middle market companies. Lead generation is a challenging piece of the revenue-building process in any type of economy. Lead generation is a deliberate and organized process of attracting and qualifying ...





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