IHOP giving away pancakes for charity

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Today is National Pancake Day.

IHOP  will serve millions of free pancakes to celebrate and hopes to raise $1.75 million for Children’s Miracle Network, an international non-profit organization that raises funds for children’s hospitals and other worthy local causes.

In its fifth year celebrating the national flapjack philanthropic event, more than 1,400 IHOP restaurants throughout the United States invite guests to enjoy a free short stack of IHOP’s signature buttermilk pancakes from 7 a.m. to 10 p.m. on National Pancake Day, Tuesday, Feb. 23.

In return, IHOP guests are asked to donate what they would have paid for the free pancakes, or more, to the Children’s Miracle Network hospital in their community, or another designated local cause.

“We are flipping for ‘five in five’ with our 2010 National Pancake Day campaign, and with our guests’ generous support, plan to reach our goal of $5 million in five years,” said Carolyn O’Keefe, IHOP’s senior vice president, marketing. “IHOP’s franchisees and guests have raised more than $3.25 million to support Children’s Miracle Network and other local charities since we started our National Pancake Day in 2006.  The day has become a tradition for families and friends who wish to enjoy great food and great service while helping out a great cause.”

Since starting its National Pancake Day celebration during 2006, IHOP has given away more than 6.1 million free pancakes to benefit children’s charities – if stacked, the pancakes would be more than 53.5 miles high.