Coloradoans buying a lot fewer new cars

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New car and light truck registrations in Colorado totaled 104,540 in 2009, half the annual rate of a decade ago, according to the Colorado Automobile Dealers Association.

The state saw 208,000 new-vehicle registrations in 2000, the association said in its “2009 Economic Impact Report.”

The report says new-car dealerships generated $410 million in state and local tax revenue last year as well as $194 million in federal taxes, employed 26,470 people and paid out $1.49 billion to their employees.

Sales by Colorado new-car dealers totaled $9.62 billion last year, or an average of $34.2 million per dealership, the report said. It said dealers contributed a total of $5.5 million to charity, and that each dealership spent an average of $445,000 on advertising.

The report was prepared for CADA by Auto Outlook Inc., an automotive market analysis firm, based on a survey of automotive retailers in Colorado.