Currently, the program only includes public service advertising, but the city might open it up for commercial business as well.
The adhesive advertising strips have been placed on parking stripes along several blocks on Tejon Street in the downtown area, Sertich Ice Arena parking and two parking lots adjacent to city softball fields.
The public safety advertising will run until through early July.
“This is a pilot project,” city spokeswoman Sue Skiffington-Blumberg said. “We want to get feedback from the public, and as we expand we hope to interest commercial advertisers. We’re not talking big bucks just yet, but we expect that we’ll be offering the parking stripes as part of an advertising package.”