The Dow Chemical Company will partner with the International Olympic Committee as a TOP (The Olympic Partners) programsponsor through 2020.
In signing its sponsorship, Dow becomes the official chemistry company for the 2012 Olympic Games in London, England; the 2014 Olympic Winter Games in Sochi, Russia; the 2016 Olympic Games in Rio de Janeiro, Brazil; the 2018 Olympic Winter Games; and the 2020 Olympic Games. Dow also becomes an official partner of the U.S. Olympic Committee (USOC) and the U.S. Olympic Team.
The move appears to be doubly beneficial. The financial support provides sustainable income for IOC and allows Dow to cultivate additional business opportunities and strategic transformation in a worldwide market, said Jacques Rogge, IOC Chief Executive Officer.
The company’s international market, which includes a wide range of technology-based products and services for customers in 160 countries, was already a long-time support of amateur sports organizations such as USA Cycling and US Speedskating.
Dow CEO Andrew Liveris sees the new IOC as representative of “our common humanity,” but also hopes his company will benefit from affiliation with the world’s premier sports program.
“ … our association with the Olympic Games will present Dow with tremendous new business opportunities, making this partnership a powerful growth catalyst that comes at the right time in our company’s strategic transformation,” he said.
Locally USOC Chief Executive Officer Scott Blackmun heralded the news as “a fantastic fit for a company dedicated to the advancement of global human progress to partner with the Olympic Movement.”
Created in 1985, TOP is managed by the IOC. It is the only sponsorship with the exclusive worldwide marketing rights to both Winter and Summer Games.
Dow joins 10 other worldwide partners confirmed for the London 2012 Olympic Games. They include: Coca-Cola, Acer, Atos Origin, Dow, G.E, McDonald’s, Omega, Panasonic, Samsung and Visa.
Atos Origin, Panasonic and Samsung are signed up through to 2016.
Coca-Cola, Dow, Omega and Visa are signed up through to 2020.