“We saw over 27,000 people attend the rodeo this year,” said Rodeo Board President Rick Powell. “Final revenue numbers aren’t in yet, but attendance wise, this was our best year in the past 25 years.”
An estimated 22,000 fans attended last year’s rodeo.
Powell couldn’t pinpoint an exact reason why sales jumped so much, but noted that the rodeo changed its advertising agency, employing Axio Inc. and Graham Advertising.
He also said high-profile competitors, like Trevor Brazille, Josh Peak and Lindsey Sears, chose to compete in Colorado Springs rather than in the Calgary Stampede, a simultaneous event.
“We also met with the Colorado Springs Convention & Visitors Bureau and they promoted our event a part of their Western Heritage Days program,” Powell said.
The rodeo held five performances July 14-17, with Saturday night’s performance drawing the largest crowd, an estimated 6,200 fans.