For-profit colleges scale back recruiting tactics

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Two for-profit colleges whose recruiting tactics were singled out in a scathing undercover government investigation say they’ll stop using enrollment targets as a factor in paying admissions representatives.

Denver-based Westwood College will start paying admissions officials a fixed salary Aug. 21, part of a series of reforms adopted shortly after the report’s airing last week.

Industry giant Apollo Group Inc.’s University of Phoenix had previously announced plans to do away with using admissions targets in paying recruiters.

2 Responses to For-profit colleges scale back recruiting tactics

  1. I wonder if state colleges use the same tactics.

    Christopher Colvin
    August 13, 2010 at 12:38 pm

  2. I’d bet that State colleges use the same sales practices that private schools do. As much as we want to believe that places of higher learning are somehow nobler than other businesses, all colleges are businesses. They have revenue to create, tuition to collect, people to pay. Let’s not confuse our own fond memories of our college experiences with that fact.

    August 19, 2010 at 9:52 am