Early bird U.S. Women’s Open ticket specials ended Sunday, but not before thousands of golf fans from throughout the world took advantage of pre-event discounts.
Web and phone orders were received from customers in 30 states, Canada and Japan, according to Bruno Events, the championship’s management company.
The most popular package was the four-pack that sold for $99 (regular price was $149), said Matt Sawicki, Championship Manager.
Second most popular was the $199 (regular price was $250) Trophy Package which includes tickets for each of seven days plus access to an upscale food and beverage hospitality area.
Strong early ticket sales not only provide good revenue news, but will also help meet attendance projections.
During the U.S. Senior Open about 129,000 attendees created impressive visuals for network television coverage, Sawicki said.
“We want to do the same thing next year,” he said.
Some of those will be volunteers. So far 1,574 individuals from 37 states have signed up to be a part of the best volunteer program in sports.
Hospitality sponsorships are also strong. The Broadmoor’s South Tower suites are sold out, and only two Cottage hospitality sponsorships remain.
There’s also discussion that the championship’s July 4 opening day be devoted to special military appreciation activities as all area installations will be closed for the holiday.
“We’re delighted at the strong early response. We didn’t do this kind of promotion for the U.S. Senior Open in 2008,” he said, adding that 2010 U.S. Women’s Open champion Paula Creamer will be returning for the event in 2011.
“That adds even more luster to our event,” he said.