Pikes Peak Behavioral Health adopting new name tomorrow

AspenPointe, formerly known as Pikes Peak Behavioral Health Group,  will celebrate its new identity at a reception from 11 a.m. to 2 p.m. Thursday at 179 Parkside Drive, with a dedication ceremony at 12:30 p.m.

Pikes Peak Behavioral Health Group – the second-largest nonprofit in Colorado Springs – announced last month that it was changing its name to AspenPointe.

The nonprofit was founded in 1875 and operates a community mental health center and about a dozen other organizations in El Paso, Teller and Park counties.

“It’s a day of many new beginnings as we dedicate our name and rededicate ourselves to our mission of empowering clients, enriching lives and embracing purpose,” said CEO Morris L. Roth.

With the name change, more than 20 brands are being consolidated to create a single identity.

Some of the changes to organization and program naming include:

• Pikes Peak Behavioral Health Group – AspenPointe Inc.
• Pikes Peak Mental Health – AspenPointe Health Services
• Aspen Diversified Industries Services – AspenPointe Enterprises
• Workout, Ltd. – AspenPointe Youth Directions
• Connect Care – AspenPointe Health Network
• ProCare – AspenPointe TeleCare LLC
• First Choice Counseling – AspenPointe Counseling

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