USOC fashioning itself after pro sports merchandising 
by Scott Prater
Published: September 17,2010
Time posted: 6:24 am
Tags: branding, Lisa Baird, Merchandising, USOC
Share this story:
Close this Window Bookmark and Share This Page
Copy HTML:
If you like this then please subscribe to the RSS Feed.
![[Print]](http://csbj.com/wp-content/plugins/tdc-sociable-toolbar/print.png)
![[Email]](http://api.addthis.com/oexchange/0.8/forward/email/offer?url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>)
![[RSS Feed]](http://csbj.com/wp-content/plugins/tdc-sociable-toolbar/rssfeed.png)
![[Facebook]](http://csbj.com/wp-content/plugins/tdc-sociable-toolbar/facebook.png)
![[Twitter]](http://twitter.com/home/?status=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>+http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/)
Login required
You have clicked on a link to information that is exclusive to CSBJ subscribers. | ||
Already a paid subscriber but not registered for online access yet? For instructions on how to get premium web access, click here. |
||
Interested in Subscribing?
Start by choosing how you'd like your news delivered.
 - Print and Online - |
 - Online Only - |
Connect with us:
Loading ...
![Ask](http://myjeeves.ask.com/mysearch/BookmarkIt?v=1.2&t=webpages&url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![backflip](http://www.backflip.com/add_page_pop.ihtml?url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![blinklist](http://blinklist.com/index.php?Action=Blink/addblink.php&Url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&Title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![BlogMarks](http://blogmarks.net/my/new.php?mini=1&simple=1&url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![BuddyMarks](http://www.buddymarks.com/add_bookmark.php?bookmark_title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>&bookmark_url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/){kind=link}
![CiteULike](http://www.citeulike.org/posturl?url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![co.mments](http://co.mments.com/track?url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![Connotea](http://www.connotea.org/addpopup?continue=confirm&uri=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![del.icio.us](http://del.icio.us/post?url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![Digg](http://digg.com/submit?phase=2&url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![diigo](http://www.diigo.com/post?url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![DotNetKicks](http://www.dotnetkicks.com/kick/?url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![dzone](http://www.dzone.com/links/add.html?description=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>&url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![Fark](http://cgi.fark.com/cgi/fark/farkit.pl?u=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&h=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![Faves](http://faves.com/Authoring.aspx?u=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&t=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![Feed Me Links](http://feedmelinks.com/categorize?from=toolbar&op=submit&name=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>&url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/){kind=link}
![Friendsite](http://friendsite.com/users/bookmark/?u=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&t=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![Furl](http://www.furl.net/storeIt.jsp?u=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&t=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![Google](http://www.google.com/bookmarks/mark?op=edit&output=popup&bkmk=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![Hugg](http://www.hugg.com/node/add/storylink?edit[title]=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>&edit[url]=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/){kind=link}
![Jeqq](http://www.jeqq.com/submit.php?url==http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![linkaGoGo](http://www.linkagogo.com/go/AddNoPopup?url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![linkedin](http://www.linkedin.com/shareArticle?mini=true&url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>&summary=The+U.S.+Olympic+Committee+has+entered+into+a+licensing+agreement+that+will+introduce+its+Team+USA+merchandise+into+mass-market+retailers+like+Target%2C+Kohl%E2%80%99s+and+JC+Penney+for+the+first+time.%0AThe+move+is+part+of+an+effort+to+rebrand+the+apparel%2C+give+it+the+same+high-profile+placement+as+NFL+and+NASCAR+clothing+and%2C+the+USOC+hopes%2C+%5B...%5D&source=Colorado+Springs+Business+Journal){kind=link}
![LinksMarker](http://www.linksmarker.com/submit.php?url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![Ma.gnolia](http://ma.gnolia.com/bookmarklet/add?url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![Mister Wong](http://www.mister-wong.com/index.php?action=addurl&bm_url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&bm_description=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![MySpace](http://www.myspace.com/Modules/PostTo/Pages/?c=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&t=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![MyWeb](http://myweb.yahoo.com/myweb/save?t=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>&u=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/){kind=link}
![Netvouz](http://www.netvouz.com/action/submitBookmark?url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>&popup=no){kind=link}
![oneview](http://www.oneview.com/quickadd/neu/addBookmark.jsf?URL=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![OnlyWire](http://www.onlywire.com/submit?u=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&t=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![PlugIM](http://www.plugim.com/submit?url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![Propeller](http://www.propeller.com/submit/?U=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&T=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![Reddit](http://reddit.com/submit?url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![Segnalo](http://segnalo.com/post.html.php?url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![Simpy](http://www.simpy.com/simpy/LinkAdd.do?href=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![Slashdot](http://slashdot.org/bookmark.pl?url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![Sphere](http://www.sphere.com/search?q=sphereit:http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![Sphinn](http://sphinn.com/submit.php?url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![Spurl](http://www.spurl.net/spurl.php?url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![StumbleUpon](http://www.stumbleupon.com/submit?url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![ThisNext](http://www.thisnext.com/pick/new/submit/sociable/?url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&name=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![Tumblr](http://www.tumblr.com/share?v=3&u=csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&t=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![Webride](http://webride.org/discuss/split.php?uri=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![Windows Live](https://favorites.live.com/quickadd.aspx?mkt=en-us&url=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&title=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![Yahoo!](http://bookmarks.yahoo.com/toolbar/savebm?opener=tb&u=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/&t=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>){kind=link}
![Email This to a Friend](http://www.feedburner.com/fb/a/emailFlare?loc=en_US&itemTitle=USOC fashioning itself after pro sports merchandising <span class="dmcss_key_icon"><img alt="(access required)" src="http://csbj.com/wp-files/logos/padlock-gold.png" border=0/></span>&uri=http://csbj.com/2010/09/17/usoc-fashioning-itself-after-pro-sports-merchandising/){kind=link}