Price now serves as senior vice president for professional development at Destination Marketing Association International, the world’s largest association of destination marketing organizations, located in Washington, D.C.
He worked for many years with Marriott International, including positions as director of sales training and development, vice president of national employment marketing and sales positions with various Marriott properties.
Price is also a recognized public speaker in the travel industry and author of three books on the subjects of change management, creating exceptional customer service and high-touch selling in a high-tech environment.
Sullivan is retiring in December after 20 years with the CVB. Price will start the new job in January.