A Monopoly promotion and strong sales of core menu items like the Big Mac helped push a key revenue figure up 5.6 percent in the U.S. for McDonald’s Corp. during October.
The world’s biggest hamburger chain said Monday that revenue at restaurants open at least 13 months climbed 6.5 percent for the company.
This figure is a key indicator of a restaurant operator’s health because it gauges results at existing restaurants rather than newly opened ones.
Results were also healthy in Europe, where the metric climbed 5.8 percent. Strong performers included France, the U.K. and Russia.
McDonald’s, based in Oak Brook, Ill., has outpaced rivals like Burger King Corp. and Wendy’s/Arby’s Group Inc. in the weak economy partly because of its low cost value menu items.