CVB lands Destination Marketing accreditation

The Colorado Springs Convention & Visitors Bureau has been awarded accreditation from the Destination Marketing Accreditation Program, or DMAP.

The CVB has been working to achieve this accreditation since May. Such credentials are an important milestone for the bureau, and can help it when marketing the community across the nation and internationally. There are 16 standards that a CVB much achieve to earn the accreditation.

The international accreditation program was developed in 2006 by Washington, D.C.- based Destination Marketing Association International. Doug Price – who will succeed CEO Terry Sullivan next month – was instrumental in developing the program. He is an executive with DMAI.

“The Colorado Springs CVB is honored to receive the Destination Marketing Accreditation from DMAP,” said Terry Sullivan, CEO of the CVB. “We are very pleased to be recognized in the destination marketing community for providing outstanding services in accordance with international standards and benchmarks in this field.”

The local CVB joins a field of only 121 destination marketing organizations, nationally and internationally, that are accredited.

The accreditation standards cover a wide variety of topics including governance, finance, management and human resources.

“Most of the 16 (standards) we already had in place,” said Chelsy Murphy, public relations manager for the CVB. “It was a matter of compiling information, documenting and showing them our process.”

Each year, about six million visitors to the Pikes Peak region spend about $1billion.

Click here for additional Business Journal coverage about DMAI accreditation.