Colorado to get money from Dannon marketing settlement

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Colorado will received $425,000 as part of a multi-state settlement with Dannon about allegations that the food company made unsubstantiated claims concerning the health benefits of its Activa and DanActive products.

The $21 million settlement is the largest multi-state settlement based on the improper marketing of a food product.

Under the 39-state agreement, Dannon will be barred from marketing its yogurt product Activia and dairy drink DanActive using untested scientific claims about the benefits of each product, said Colorado Attorney General John Suthers.

Dannon will no longer be allowed to market Activia using claims that it makes consumers more “regular” or helps fight health conditions, including colon cancer, chronic constipation or chronic diarrhea. Dannon also will be prohibited from marketing DanActive by claiming that it “strengthens” consumers’ immune systems.

“The claims Dannon made about its products were clearly unsubstantiated and misleading to consumers seeking relief from dangerous or uncomfortable health conditions,” Suthers said. “This settlement underlines my office’s commitment to ensure that food manufacturers are not preying upon consumers through the use of false and deceptive advertisements.”