The money will come from the Colorado Springs Convention and Visitors Bureau. Its CEO, Doug Price, told city council members today that the process would be complete by mid-October.
“This company isn’t going to create the brand for us,” he said. “That’s up to us to do, as a community – and we’re hoping to bring a lot of different people to the table. But they are going to walk us through the process. They aren’t an advertising agency, they’re a branding group.”
Price told the council that the CVB sent out 19 requests for proposals and received nine responses.
“We think having a local company is important,” he said. “They’ll understand the community; understand the way we operate here.”
Stone Mantel isn’t an advertising agency, he said. They specialize in brand strategies.
The company list Campbell Soup, the City of Anchorage, Alaska, and Eli Lilly as former clients. They also have worked with Hewlett Packard, Novo Nordisk and the Pensacola Bay Area Chamber of Commerce.
The committee plans to meet May 23 with the seven members of the task force, as well as about 30 additional people. Then, in July, they’ll hold a meeting and look at three possible brands for the city.
“And by mid-October, we’ll be ready to come back and present the brand to you,” Price said.