Public input on branding a bad tactic

Filed under: Daily News,Letter to the Editor | Tags:,

A committee got together to create a horse and ended up with a camel.” It seems like we are asking everyone and their dog to come up with an idea for a brand and trying to please everyone and every special interest group in the Springs, we are going to get a dud or perhaps a camel.

A hundred business leaders and residents gathering to brainstorm possible brands is a disaster we will end up with a watered down vanilla statement that will try to make everyone happy and will please no one.

Paul Meacham