Colorado ski resorts are pumping in $50 million worth of improvements in preparation of the upcoming ski season.
Colorado Ski Country USA resorts are investing in minor developments meant to improve guest experiences and major renovations, including new lifts and dining facilities. For example, Copper Mountain is replacing the High Point Lift in its West Village; Loveland is installing a new lift and so will Monarch. Some resorts are making terrain improvements including Winter Park, which is working on its Rail Yard Terrain Park’s Super Pipe “Dig-In,” which will result in the half pipe opening by Christmas. And, in Steamboat, the resort is creating a new bar, located in the Cabin Restaurant at the Steamboat Grand.
“Without question, Colorado Ski Country’s resort facilities allow the state to provide the absolute finest ski vacation experience available,” said Melanie Mills, president and CEO of CSCUSA. “Colorado has always set the standard with advanced improvements from high-tech lifts and ticketing systems, to state-of-the-art terrain parks and on-mountain amenities.”
Last ski season, the U.S. had more skier visits than any previous ski season in history, surpassing the 60 million mark. Colorado resorts accounted for more of these visits than any other state in the nation with more than one in five skiers choosing to ski at a Colorado resort, according to National Ski Areas Association.
The energy and capital spent by Colorado resorts on infrastructure includes improvements that will impact all ages and abilities, and are either winter specific or year-round, Mills said.