New Honda dealership to hire 50 employees

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Artist's rendering of a new Honda dealership scheduled to open at the Powers Auto Park at the end of September

A Honda dealership slated to open at the end of the month at the Powers Auto Park is hiring roughly 50 full-time local employees.

The Piercey Automotive Group, based in Southern California, is opening the new dealership, but is only sending a few employees from its headquarters. The rest of the new staff will be hired locally, said Piercey CFO Tom Chadwell.

The new dealership, Freedom Honda, will fill 40,000-square feet of retail and automotive shop space with a car lot spanning more than seven acres. Construction on the $7.5 million state-of-the-art facility started in March and should finish before the end of September.

Chadwell said the company has already made about 30 of the 50 hires it plans to make before the location opens. The positions include accounting, management, sales, auto technicians, parts managers and administrators.

Freedom has hosted its own job fair and gone to several community job fairs to find employees, but still has room for more.

Piercey won the bid from Honda to open a store here in Colorado Springs, Chadwell said.

“The Honda business here in Colorado Springs has only been represented with one location for years,” he said. “With a community this size, (corporate) decided to open another.”

Front Range Honda is located on South Academy Boulevard and has been the only dealership in town to specialize in Honda vehicles, Chadwell said.

“I think there’s a pretty good business opportunity here,” he said. “We’re excited about the Colorado Springs market and we see a lot of opportunity.”

Piercey initially got approval from Honda to build at the Powers Auto Park on the northeast end of town almost four years ago.

“Unfortunately with the economic downturn in 2008 and 2009 – we made the business decision to delay the project,” Chadwell said. “We just fired back up a year ago.”

The building itself includes several green and modern features, including water recycling for its car wash, recycled building materials, a reflective roof, open floor plan with windows into the service area, a children’s play area and comfortable waiting room with couches, coffee and snacks.

With the market slowly rebounding and what Piercey believes is a good location in a growing commercial, retail and residential part of the city, Chadwell is optimistic that the business will be successful.

“Our hope is to grow and to hire even more than that 50,” he said.

Early announcements about the dealership suggested it would employ 75 people.