Cindy Senger, founder and principal of Senger Design Group, grew up on the prairie, in Sioux Falls, S.D.
She learned early on from her mother what a prairie woman could accomplish.
“My mother was the first female store manager in South Dakota in the history of the Singer [sewing machine] Company,” Senger says. “She was a strong female figure.”
When the family moved to Colorado Springs in 1991, Cindy had already decided that she would start her own design business here. Twenty years later, Senger Design Group is going strong.
When asked to select some designs that capture Senger Design Group’s essence, she points to three that she thinks express the firm’s edgy personality. One is the award-winning design for Peoples’ National Bank; Comedy Works at the Landmark; and Clyde’s at UCCS — which also won an award for interior design excellence.
Business success has permitted Senger to give back generously to her community.
“Through the years, I had previous avenues to give back to the community, such as the United Way and CASA’s Circle of Impact, but it was my father’s passing, three years ago, that brought my attention to the aging population, Silver Key Senior Services and the Alzheimer’s Association,” she says. “He was the catalyst for my focus. It was not my parents aging, per se, but my father’s dying. There are life-altering events in life that help you focus on priorities. This was a major event that happened in my life that influenced me to refocus.”
Senger Design Group’s signature Silver Key fundraiser is a holiday drive for food and personal care items. The company invites colleagues and community members to drop by, enjoy refreshments, and drop donated items. Senger matches the final take. Last year, donors brought 1,500 items to Senger, enabling the company to deliver 3,000 items to Silver Keys.
“The importance of having a successful business is that it allows you to give back to the community,” she says. “That success inspires us to do even more the next time.”
For Senger, tracing the roots of that success isn’t difficult. It’s something one determined prairie woman — her mother — passed on to another. Quoting newscaster Tom Brokaw, Senger likes to say, “Never underestimate the strength of a prairie woman.”