Change Mob gearing up to launch second promotion

Despite some technical hiccups at the start, the Change Mob has raised almost $500 for a non-profit focused on rescuing girls and young women from sex trafficking.

The Change Mob is a local business backed by angel investors and is in the midst of filing paperwork with Securities Exchange Commission to be publicly traded. The company launched just last week with a  revolutionary vision for both changing the world and developing a successful business model.

As of 10 a.m. today, people had donated $448 in their own names and in the names of friends and family. As a thank-you and as a business marketing tactic, Veda Salon is rewarding those who donate with free haircuts, valued at $35.

This is the beta-testing launch, said Change Mob co-founder Gary Black.

“This was my first tech launch,” Black said. “It took a couple days to zap the bugs. But we’re off and rolling now.”

The Web site was in “maintenance” through most of the promotion’s first day and some glitches remained on the second day. But the last few have been successful.

Veda requested that all coupons be redeemed digitally, which relies primarily on smart phones. For those who don’t have smart phones, Black said Change Mob will issue a code that people can use to redeem their haircuts.

“We hope to close it out today,” Black said of the Veda promotion.

Veda donated 1,000 haircuts.

Black said that up until now, Change Mob has relied on word of mouth and friends networks to “sell” the donations. But now that the glitches have been worked out of the technical system, the mob is going to hit its marketing core hard with mass e-mails and a twitter campaign.

Those who want to donate to Restore Innocence, the Colorado Springs-based nonprofit trying to buy a house where girls and young women rescued from sex trafficking can heal, will still be able to donate through Change Mob.

The reward for donating will likely change later today or on Tuesday. Midas is offering a half-priced oil change and a free tire rotation for continued gifts to Restore Innocence through the Change Mob at 10 of its Colorado Springs locations.

To give, visit www.thechangemob.com.