Rocky Mountain Health Plans won a Gold Leaf award from the Colorado healthcare Communicators for its health education campaign.
The award was given to marketing budgets under $10,000, and RMHP won for its “Make the rest of your life, the best of your life” campaign.
The panel of marketing an dpublic relations experts that judged the awards was impressed with the campaign’s creativity and content. It was designed toe cnourage plan participants to receive preventive care.
“We worked hard to create something that our members can really understand while conveying the importance of preventive care,” said Kayla Arnesen, director of marketing and communications. “We are gratified that the judges recognized the passion, teamwork and ingenuity that are reflected in those award winning entries.”
Rocky Mountain Health Plans also won a bronze leaf in community relations.