Comments on: Colorado Springs announces city slogan, Live it Up

By: Susie

Susie — Fri, 18 Nov 2011 14:33:42 +0000

Is it too late to re-open the \branding project\? The logo is horrible. When I looked at it my first thoughts were…. \bars, Las Vegas, beer, and baseball.\. It appears that the mountain symbol is a subliminal message for a baseball hat. Is this to manipulate us to want a baseball stadium downtown? I’d love one…. but why do we need to be manipulated to get one? This logo looks like a 7th grade art project.

By: JennWC

JennWC — Thu, 17 Nov 2011 23:10:29 +0000

Here’s a thought…maybe we’re just part of a larger marketing campaign. Show the public one of your worst drafts and let them get truly passionate about the process, even upset! Then, a few weeks later, show them the real deal. These days, the public debate and hype can be more effective than the original conversation. Most marketing experts know that much. I sure hope I’m right, probably not.

By: carrie simison-bitz

carrie simison-bitz — Thu, 17 Nov 2011 19:13:46 +0000

Community Contest: WeBrand the Springs!

Check out this community involvement contest at the Independent…

http://www.csindy.com/IndyBlog/archives/2011/11/17/community-contest-webrand-the-springs #WeBrand

By: Brendan

Brendan — Thu, 17 Nov 2011 18:22:13 +0000

Embarrassing is an understatement. Looks like a minor league baseball logo. Colors are boring and the “G” in Springs??? No wonder all the young people move to Denver. No mention of the Broadmoor or AFA? Can you say REFUND?

By: Jake

Jake — Thu, 17 Nov 2011 16:28:23 +0000

Everything about this is so very amateurish. Both the logo and the video are something that I would expect to see in a high school or college media project, not a professional brand of our city.

Honestly, this video and brand is embarrasing.

I could pick apart the entire video and logo, but instead I’ll just make a couple of observations. Right out of the gate, we have some lady saying “Colorado Springs is alive and vibrant!” this may very well be, but as an attention grabber shouldn’t the person saying that actually be alive and vibrant?

This video reminded me of a commercial for an assited living community (minus the few clips of some younger people, and the kid on the bike describing Colorado Springs as “radical”)

Really, “radical”? Have we gone back to the 80s?

I could pick apart the entire thing, but the bottom line is both the logo and video are amature, especially for $110,0000

By: John

John — Thu, 17 Nov 2011 15:43:24 +0000

I hope this slogan plays better to tourists and businesses considering Colorado Springs. “Live it Up” points at the good life and high-altitude living, but judging by all of the comments, misses on both fronts.

Regarding the “G” that people are asking about – I imagine it is supposed to be an arrow pointing upward. Another nice try, but this attempt at branding is an anchor.

By: Lilly

Lilly — Thu, 17 Nov 2011 15:43:15 +0000

Gheesh! Horrible fonts and the Nike swoosh over a vague reference to Seven Up and Coca-Cola rolled into one bad logo. We would have done it for 50,000 – and donated 20,000 to Clean Air!

By: dodie

dodie — Thu, 17 Nov 2011 15:19:19 +0000

ghastly, terrible, the worst possible.

By: Curt

Curt — Thu, 17 Nov 2011 14:13:28 +0000

Really! As a native of this town and a 50+ year resident, this has no reflection on what or who Colorado Springs is. The efforts of the city should be to clean up our crime issues and create things for people to do. The downtown area is a large bar area for people to live it up at night but that should not be who we are! The cost of 333,000.00 per word is a crime of its own when it does not represent our city. The purpose of a brand is to identify who you are and your strength. Our greatest assets are not the bar night life. I think our location,weather, and scenic beauty should be the focus on this region and represented in a way to share what we have. Going out of town to get this done is a example of what we do for everything done in this town. everything seems to get subbed out to other cities and other states when we have the talents in this town for just about all the projects. Young people are looking for support as well as things to do besides drink and this town has very little to offer. RETHINK THIS BRAND!!!

By: Pete

Pete — Thu, 17 Nov 2011 01:42:15 +0000

Wow….Are the citizens of Corado Springs being “Punked”? I am waiting (hoping actually) for city officials to come out and say “HaHa! Just kidding!” and reveal the logo and tag line that is worth 110k. The video looks like a bad SNL spoof as well.