One day after tourism and economic leaders announced a new city slogan, Live it Up!, a pair of local young professionals and businessmen launched a Facebook page, calling for the Community Branding Task Force to reconsider its decision.
The page’s “likes” are growing at a rapid rate.
Marcus Haggard and Tucker Wannamaker of Magneti Marketing launched the “Rebrand the Springs” Facebook page that asks the task force, headed by the Colorado Springs Convention and Visitors Bureau and the Colorado Springs Regional Economic Development Center to nix the logo that goes with the slogan, Live it Up!
The logo of purple mountains and baseball-style font is “amateur,” Wannamaker said.
He said he intends his criticism to be constructive and so has proposed a contest among other local designers to submit new ideas.
“I don’t want it to be a bitch fest,” he said.
He instead wants to collaborate with the CVB.
Doug Price, president and CEO of the CVB, said he expected criticism, but he is unwavering in his support of the new slogan.
He is aware of the social media buzz and criticism.
“That’s why we did empirical research,” he said. “We took all the steps by reaching out to 550 people.”
“People are entitled to their opinion, Price said. “We feel the process has great integrity.”