Comments on: Branding task force to scrap logo, start over

By: Apple

Apple — Wed, 14 Dec 2011 18:27:12 +0000

Amateurish in every way including keeping the lame tagline. Number One: Who in the world OK’d this to begin with, at the get-go beginning sketch? Provide the company’s website and the reasoning for picking this company. This would not make the cut in any high school graphics class. The logo provided is cut and paste-! What is with the added piece on the “g”?? Beyond terrible.

So, who OK’d it? Get the money back, open up the contest to actual designers with jurying done by a Graphics Arts professional organization, and pay someone with actual talent. This is a black eye for the city, showing an astounding lack of sophistication – really really disappointing.

By: Paula

Paula — Mon, 12 Dec 2011 16:14:42 +0000

The tag line is WORSE than the LOGO! Even though the logo reminds us of the Rockies…..the TAG LINE is what people will remember! I have been a marketing consultant for 25 years… and this line is NOT for Colorado Springs! I am volunteering to DESIGN the logo for FREE I will work with the task force and a team to get the city something WE ALL CAN BE PROUD OF!

By: Like it'll matter .....

Like it'll matter ..... — Sat, 10 Dec 2011 06:11:25 +0000

>> The taskforce is keeping the slogan, Live it Up!

……….. oh, puhleese …….

By: susie jernigan

susie jernigan — Sat, 10 Dec 2011 04:56:43 +0000

The task force is keeping the slogan?? ” Live it up”… sounds like a 70′s kegger, or a beer commercial, or a Las Vegas weekend. But I guess if you want our city to open more bars, then this is the right slogan
Isn’t the Springs classier than this? What is the draw for “Live it Up”??

By: Jon Severson

Jon Severson — Sat, 10 Dec 2011 00:57:09 +0000

We need a new task force….the “Live it Up” slogan has nothing to do with Colorado Springs and is what everyone is upset about. The CVB is merely trying to passive everyone by

I’d like to know who this “task force” was, because no self respecting expert in marketing or branding would ever choose to keep the slogan. Ever. Nor does anyone I’ve spoken too (from bartenders to friends in the Broadmoor) like the slogan one bit.

Poorly executed and weak at best. And if Colorado Spring’s wants to continue to finish last this is great way to do so.

#fail once again CVB. Luckily we’d get people to this town without you. Kinda hard to screw that up, but appreciate your effort to try.

By: Ed Applegate

Ed Applegate — Sat, 10 Dec 2011 00:32:51 +0000

All the objections I heard were about the tag line. This is not Las Vegas – the tag line got to go. We can do better.

Thanks, Ed

By: KennyG

KennyG — Sat, 10 Dec 2011 00:18:08 +0000

Uhmmmm, do we taxpayers get a refund of any of the $110k WASTED on this Project OR will we be paying more $$…..

By: John Whitten

John Whitten — Sat, 10 Dec 2011 00:06:34 +0000

HA! Did anybody ask for their (tax) money back?

Probably not, since the CVB folks haven’t yet admitted to screwing up…..and Stone(d) Mantel continues to chuckle.